H.Samuel the jeweller has created their Twitter Page. The jeweller says that they have joined this popular social networking site to engage directly with their customers like other companies.
We all know that social networking sites such as Twitter and Facebook has emerged as the leading tools to mange brands and spread brand awareness.
H.Samuel jeweller wants to use their Twitter Page to tell their valued customers about their new offers, promotion and introduction of new collections. The jeweller promises that they will not spam their followers. They want to adopt a style of campaigning. They will spread information with fun.
Their Signet Digital Comms Manager Jason Edworthy expressed their intention this way. He said:
"We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base."